I love these infographics! People always ask me what I do and it's hard to explain sometimes. I'd say I'm a bit of both... marketing "artist" and marketing "scientist".
I love measuring our campaigns to show how we're adding value but also to figure out what's working and what's not.
And I love the creative side of marketing. Design, visuals, messaging, making sure it makes sense for our brand and, most importantly, that it resonates with our customers and prospects.
I guess I'm a little from column A and a little from column B.